![]() Baidu's command of search is increasingly limited by the walled gardens built up by Chinese tech titans who block one another from free access to its sites and data. Short video platforms are already the second-most popular method for Chinese users to search online, trailing only after general search engines like Baidu and coming ahead of social networks and e-commerce, data analytics firm Jiguang said in a report last December. Video search is, therefore, the index of the book, the gateway to finding answers and reaping new knowledge." Zhang's remark is telling of Douyin's ambition in conquering the online video sector, and eventually how people receive information: "I have said this before: I hope Douyin could become the video encyclopedia for human civilization. ![]() As of December, Baidu's flagship app had 544 million monthly active users, so it's safe to say as many people are searching on Douyin as on Baidu. Search is a territory that had long been dominated by Baidu in China. Kelly Zhang, the young product manager credited for the rise of Douyin, TikTok's Chinese version, disclosed Douyin's search user figure for the first time this week on her microblogging account. There's still room for Douyin's search feature to grow, as the app last reported 600 million daily users in September, so its monthly user base should be above that. ![]() More than two years later, the feature reached 550 million monthly active users. Douyin understood that and incorporated a search function back in mid-2018. While people are increasingly used to being fed by machine-recommended videos, many users still have the urge and need for active searching. On Chinese short-video apps Douyin and Kuaishou, people can get their daily dose of news, learn to cook, practice English, hunt for jobs and seek practically any type of information from the platforms' quickly expanding content library. ![]() Snappy 15-second videos aren't just for entertainment. Other players include JD.com's JD Pay, Baidu Wallet and Meituan Pay.The advance of short videos is reshaping how information is created, disseminated and consumed online. It provides a glimpse of what TikTok could eventually become, as Douyin started selling merchandise in 2017 and now operates a growing e-commerce operation where hundreds of millions of users shop on a daily basis.īyteDance's expansion comes as China's financial regulators are tightening oversight over financial technology firms, particularly companies such as Ant Group.Ĭhina's third-party payment sector is dominated by Alipay and WeChat Pay, with the former taking 55.39% of the total market in the second quarter of last year, according to market researcher Analysys. The company, which denies the allegation, has been in talks for months with Walmart Inc and Oracle Corp to shift such assets into a new entity.ĭouyin is the main revenue generator for ByteDance. Hezhong Yibao obtained a third-party payment license from the central bank in 2014.īyteDance has been ordered by the outgoing Trump administration to divest TikTok's U.S. ByteDance founder and Chief Executive Zhang Yiming built up the company's payment capability in China by acquiring Wuhan Hezhong Yibao Technology Co last year.
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